Miscellaneous

Create your own unique brand - don't try to be like Apple

I hear this a lot: "We need to be more like Apple." This is understandable since the computer maker has been wildly successful with their products and their brand. Everything from Apple's easy-to-use computers, iPhone, and iPods to their packaging of their products is very simple and clean - yet it evokes Apple's own style and unique identity.

A big part of Apple's branding success comes from their being different. Imagine how Apple might be today if they had tried to imitate Microsoft. A big marketing disaster.

Microsoft and their long history of video fail

Sigh. I thought it couldn't get any lamer than the Windows 7 launch party videos. But I just came across this promo video for Windows 386, made in the glory days of corporate fashion for women circa 1987.

As the original poster said, "boring until the 7 minute mark when the production is taken over by crack-smoking monkeys."

Doing business online and remaining honest

In a recent blog post at Ars Technica, they detailed how a cosmetic surgery company got slapped with a fine for paying their employees to post glowing reviews of the company's services. The reviews, of course, were online and anonymous. The company, Lifestyle Lift, also went as far as to pay employees to attack legitimate negative reviews, believing that those negative reviews hurt the company's reputation.

Flickr and Twitter, sittin' in a tree...

Flickr2Twitter

...k-i-s-s-i-n-g! Well, at least according to this article over at TechCrunch. Flickr now allows users to link their account with their Twitter accounts through the new Flickr2Twitter feature.

Welcome to our neck of the woods!

Welcome to the official Two Trees Media blog. This is the spot for you to stay updated on the latest with Two Trees Media, find useful tips about writing web content, marketing materials, graphic design tips and ideas and even a few posts about running a small business.

In other words, this blog is going to cover a lot of ground. Right now our goal is to average about 2 posts per week - give or take a few posts.

You are encouraged to comment on all our posts, ask questions, and even contact us if you feel so inclined. The goal of this blog is to be as interactive as possible.

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