Logo Design and Branding

I hear this a lot: "We need to be more like Apple." This is understandable since the computer maker has been wildly successful with their products and their brand. Everything from Apple's easy-to-use computers, iPhone, and iPods to their packaging of their products is very simple and clean - yet it evokes Apple's own style and unique identity.

A big part of Apple's branding success comes from their being different. Imagine how Apple might be today if they had tried to imitate Microsoft. A big marketing disaster.