Inspiration Friday: Kinetic Type

Kinetic Type is the art of creating videos out of text set to the audio track of a favorite movie scene, song, or voice-over. The typefaces themselves, as well as the position of the words and other graphic design elements, add significant emotion to the spoken content. This style of animation is the latest trend in the advertising world lately. Kinetic type has been shown to be an effective way to capture and maintain a viewer's attention, and as such is very effective in commercials (see also: Ford F150 and Microsoft Business ads).

Graphic artists has taken some of their favorite movie clips and songs and created their own kinetic type videos. Below are a few of our favorites for your viewing pleasure. I think my favorite is the 8 Rules of Fight Club. Enjoy!

Warning: some of the videos below contain subject matter that may not be appropriate to younger viewers, those that are easily offended, or people at conservative workplaces. Viewer discretion is advised. I never thought I would have to write that in this blog!